Independent third party review of Kickstart My Ads, setup by our experienced Ads Team & crowdfunder volunteer to give our service a complete, honest, and neutral “test” of effectiveness. The results? Our ads brought in over 50% of their total funding goal!
Customer Review Summary: Rating Kickstart My Ads isn’t as black and white as I wish. On the one hand, if we spend hundreds of dollars on their services, we want to see “bottom line” results: Kickstarter pledges! On the other hand, if they drive targeted traffic to our project pages, should we hold them accountable if said traffic ultimately doesn’t fund it? This is a question that each of us has to answer for ourselves, since they guarantee highly targeted traffic, not pledges.
I worked with Kickstart My Ads once before, and the campaign fell short. However, the folks there were kind enough to provide a second chance, so I attempted to fund a short children’s book (It’s worth noting that Kickstart My Ads has more success with big projects and larger goals, often in traditional categories like tech, music, film, design, and fashion).
The service level I used was their best and most expensive: “Drive Supporters,” currently a one-time fee of only $450. Since I wanted to gauge them and their worth, I did almost no promoting of the project. They did ask me to generate $100 in pledges at the start, since visitors are reluctant to contribute to a project sitting at zero. Aside from that, I only mentioned my short children’s book a couple of times on my social media.
For whatever reason, my project got decent traction for the first two and a half weeks. With just over 10 days to go, I stood at $140 in pledges out of $1,200 needed. But that’s when things got interesting. Kickstart My Ads must have found its groove because I started getting two, three and four pledges per day—a dramatic improvement!
When all was said and done I stood at 21 backers and $655, just over 50% of my goal. However, according to the final Facebook report sent to me, my advertisements reached (were seen by) 20,892 people, which resulted in 340 post engagements (real visits to my project).
Nick of Kickstart My Ads had this to say: “While our service is not a magic wand, if there is a campaign that is appealing to its target market, then we can make the support pour in, if the market is available on Facebook. The amount of support varies by campaign and by a target market’s availability on Facebook, but if those two factors are in our favor, then we are confident we can get a positive ROI for our clients virtually every time.”
As for me and my projects, I’ll probably skip other paid promotional services. But if you have a project that’s irresistible to your target market, maybe you’ll have good luck too.
DISCLAIMER: The services discussed in this post were provided free of charge in exchange for a fair and honest Kickstart My Ads review.
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